- Ads Don’t Work That Way
1 Sept 2021
There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase.
- The Deployment Fidelity Problem
31 Aug 2021
Production is a low-fidelity version of your codebase. Many deployment metrics are just a highfalutin way to measure the fidelity of your production.